Affiliate marketing is a type of advertising where a company pays a third-party publisher to promote its products or services. The publisher, or affiliate, receives a commission for each sale they generate.
20 Best Affiliate Programs in India For 2025
Are you looking for a flexible and lucrative way to make money online? Then, affiliate marketing might be a good fit for you! With the e-commerce boom, the demand for affiliate marketing has skyrocketed, leading to numerous affiliate programs with generous commissions and top-notch products/services. But, with so many alternatives, which affiliate programs are worth it? We’ve done the research for you and compiled a list of the best affiliate programs in this article.
How does Affiliate Marketing work?
Before diving into the world of affiliate marketing platforms, it’s essential for beginners to grasp how affiliate marketing operates. Here’s the breakdown:
- Affiliation: As an affiliate, you partner with a platform and receive a unique link for products you want to showcase on your blog or website.
- Click Tracking: These links are equipped with cookies, which track clicks. They tell you if someone who clicked the link ends up making a purchase.
- Earn Commissions: If a purchase is made within a set time frame, you, the affiliate, earn a predetermined commission. Keep in mind that commission rates vary between platforms.
Understanding these basics is the first step towards becoming a successful affiliate marketer.
Types of Affiliate Programs
There are various affiliate programs, each catering to different niches and business models. Here are some common types:
- Pay-Per-Sale (PPS): Affiliates earn a commission when the referred customer purchases through their affiliate link. This is the most common type of affiliate program.
- Pay-Per-Click (PPC): Affiliates earn a commission based on the number of clicks generated through their affiliate link, regardless of whether a purchase is made.
- Pay-Per-Lead (PPL): Affiliates earn a commission when referred customers take a specific action, such as filling out a form, signing up for a newsletter, or completing a survey.
- Pay-Per-Call (PPC): Affiliates earn a commission when referred customers call the business through a unique affiliate tracking number.
- Two-Tier or Multi-Tier Programs: Affiliates earn a commission on their direct referrals and the referrals made by the affiliates they’ve recruited into the program.
- Recurring Commission Programs: Affiliates earn ongoing commissions if the referred customer continues to use or subscribe to the product or service.
- High-Ticket Affiliate Programs: These programs offer substantial commissions for promoting high-value products or services, such as luxury items, premium courses, or high-end services.
- Subscription Box Programs: Affiliates earn commissions for referring customers to subscription box services, typically receiving a commission for each subscription sale.
- Coupon and Deal Sites: Affiliates promote special offers, discounts, and coupons for various products and earn commissions when customers use those offers.
- Hybrid Programs: These combine multiple commission structures, such as PPS, PPL, and PPC, to offer affiliates various ways to earn.
Advantages of Becoming an Affiliate Marketer
- Affordable Startup: Affiliate marketing in India has a low entry cost. Many platforms require minimal registration fees, and some are even free. You avoid the hassles of logistics and order processing.
- Minimal Risk: Affiliate marketing involves minimal risk. You earn a commission for each sale, so you don’t need to worry about other business complexities. Payments are reliable and on schedule.
- Boosts Website Traffic: Affiliate marketing can drive more traffic to your content if you’re a blogger or social media influencer. Join affiliate programs and start promoting products.
- Flexible Work: Affiliate marketing offers an excellent work-life balance. You can work on your own schedule and continue to earn even when you’re not actively working.
List of Top 20 Affiliate Marketing Programs in India
| Program | Commission |
|---|---|
| Amazon Associates | Up to 10% |
| Flipkart Affiliate | Up to 15% |
| GoDaddy Affiliate | Up to 10% |
| HostGator Affiliate | Up to $125 |
| Hostinger Affiliate | Up to 60% |
| ShopClues Affiliate | Up to 6% |
| Shopify Affiliate | $150 |
| Reseller Club Affiliate | Up to ₹7,000 |
| BigRock affiliate | Up to ₹10,000 |
| Yatra Affiliate | NA |
| Hubspot Affiliate | 30% monthly recurring |
| SEMRush Affiliate | Up to $200 |
| WP Engine Affiliate | $200 or 100% First-month payment |
| ConvertKit Affiliate | 30% recurring |
| Fiverr Affiliate | $15-150 CPA or $10 CPA + 10% RevShare |
| AWeber Affiliate | Up to 50% |
| GetResponse Affiliate | 33% recurring |
| Unbounce Affiliate | 20% |
| Adobe Creative Cloud Affiliate | Varies with product |
| Kinsta Affiliate | Up to $500 + 10% recurring |
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